Under the Influence with Terry O'Reilly Podcast Advertising - Audience, Sponsors & Contact

Overview

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

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Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

12,040

Instagram

17k

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Direct Response

Brands with CTAs

GREAT

82%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 12K audience size, runs 10% host read ads and promotes 82% of ads for direct response advertisers.

Creator Influence

Terry O'Reilly

Terry O’Reilly is a Canadian broadcaster, author, and keynote speaker who transforms the complexities of marketing and advertising into engaging narratives. As the host and creator of CBC Radio One’s "Under The Influence," he delves into the history and cultural impact of brands and campaigns, making intricate concepts accessible to a broad audience. O'Reilly also leads the Apostrophe Podcast Network, which produces popular series such as "The Beatlology Interviews Podcast" and "My Best Mistake." His dedication to insightful content has earned "Under The Influence" a spot in Apple’s “Best of 2025” as a leading Society and Culture show. Additionally, O'Reilly is a published author, with his latest work, "Against the Grain: Defiant Giants Who Changed the World," exploring figures who defied conventional wisdom to revolutionize their fields.

Age: 67 years
Nationality: Canadian
Education: Ryerson Polytechnical Institute (now Toronto Metropolitan University)

Age: 67 years
Nationality: Canadian
Education: Ryerson Polytechnical Institute (now Toronto Metropolitan University)

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Chasechase.com	Chase		1		1	1	2	1		3	1	1	1	2	4	1	1	1	1	Core Performer 83%
Progressive Insuranceprogressive.com	Progressive Insurance	4	1	4	5	4	5	1		1		2	2	1	1	3	2		1	Core Performer 67%
Grow Therapygrowtherapy.com	Grow Therapy				2	3	6	1	1			3	3	1	1		2		1	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$4,958	+192.0%	6%	100%	35.0ad units	Core Performer	+1
Douglas	$4,637	0.0%	100%	100%	14.0ad units	Core Performer	+1
Grow Therapy mental health care	$4,090	+306.0%	0%	100%	21.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Selling Violence: Marketing Combat Sports

0:00 / 0:58

Direct Response

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#1

Run on 1x episode

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