Edward Jones is a financial services firm founded in 1922 in St. Louis, Missouri. It is known for pioneering the branch-office brokerage model in the United States, focusing on personalized investment services through a network of local branch offices. The company employs approximately 55,000 people and operates thousands of branches across the U.S. and Canada, serving a wide range of individual investors.

The firm offers a comprehensive range of financial services, including investment advisory, retirement planning, wealth management, and estate planning. Edward Jones emphasizes conservative, long-term investment strategies tailored to clients' personal goals and risk tolerance. Its financial advisors provide personalized guidance, fostering close relationships with clients in rural, suburban, and metropolitan areas. This approach has earned Edward Jones a reputation for bringing "Wall Street to Main Street," making financial advice accessible to a diverse clientele.