The Programming Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Programming Podcast, hosted by industry veterans Leon Noel and Danny Thompson, offers a dynamic and insightful exploration of the rapidly evolving software development landscape. Each episode provides a deep dive into critical technical problems, groundbreaking industry innovations like advanced AI editors, and strategic career advice for developers at all levels. The podcast distinguishes itself by blending cutting-edge technical analysis with practical guidance on career progression, job satisfaction, and navigating the professional challenges within the tech sector. It caters to software engineers, aspiring developers, and tech leaders seeking to understand market trends, enhance their skills, and build resilient careers in an ever-changing technological world, fostering a community of informed and empowered tech professionals.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

6,586

Est. Podcast Downloads

1,400

Av. Youtube Views

5,186

YouTubers Subscribers

16k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

OKAY

43%

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The Bottom Line

This show has an estimated 6.6K audience size, runs 43% host read ads and promotes 83% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/11	Week5/18	Week7/6	Week7/20	Week8/17	Week9/14	Week9/28	Week10/12
Level Up Financial Planninglevelupfinancialplanning.com	Level Up Financial Planning	1	1	1	1	1		1	1	1	1	Longer term buy 33%
GitKrakengitkraken.com	GitKraken					1	1		1	1	1	Longer term buy 25%
Undersold AIundersold.ai	Undersold AI							1		1	1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Level Up Financial Planning	$3,091	+60.0%	100%	100%	25.0ad units	Core Performer
Auth0	$1,023	-100.0%	100%	100%	8.0ad units	Core Performer	+1
GitKraken	$692	+100.0%	100%	100%	5.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Software Engineering Secrets from a 12-Year Apple Veteran

0:00 / 0:56

Direct Response

S

#1

Run on 1x episode

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