HTML All The Things - Web Development, AI, and Developer Careers Podcast Advertising - Audience, Sponsors & Contact

Overview

HTML All The Things offers a comprehensive deep dive into the dynamic world of web development, web design, and small business management, specifically tailored for agency owners and web professionals. Hosts Matt Lawrence and Mike Karan leverage their decade of experience to explore foundational technologies like HTML, CSS, and JavaScript, alongside popular frameworks such as Svelte and WordPress. The podcast distinguishes itself by blending technical insights, discussions on emerging trends (e.g., serverless, no-code), and practical business strategies, including client research and project planning. It serves as an essential resource for developers, designers, and entrepreneurs seeking to navigate the complexities of the modern web industry, stay updated on tech news, and optimize their business operations.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,079

Est. Podcast Downloads

980

Av. Youtube Views

99

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 100% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Matthew Lawrence

Matthew Lawrence and Michael Jelenic operate as the duo behind HTML All The Things, a resource documenting the transition from college graduates to agency owners at Digital Dynasty Design. They specialize in the intersection of professional web development and the evolving business landscape, moving away from standard syntax tutorials to provide high-level industry commentary. A core component of their output is the weekly Web News series, which examines the existential shifts in software engineering caused by automation and structural hiring changes. They recently investigated the practical limits of AI-assisted development in the series The Old Developer Job Is Dead, where they analyzed how junior roles are being redefined. Their content utilizes professional studio environments to host the HTML All The Things Podcast, providing a conversational look at full-stack application development and digital minimalism. By bridging the gap between coding logic and client management, they offer a career-centric perspective for self-taught developers navigating the modern tech ecosystem.

Age: 126 years
Nationality: Canadian
Education: Ontario College

Age: 126 years
Nationality: Canadian
Education: Ontario College

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Scrimbascrimba.com	Scrimba	3	2	1	2	2	1	2	4	2	2	2	1	2	1	1	2	1	1	2	1	2	2	2	Core Performer 67%
Patreonpatreon.com	Patreon	2							1									1							Test in progress 8%
Wixwix.com	Wix											1													Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Scrimba e-learning	$1,382	-10.5%	100%	100%	78.0ad units	Core Performer
Code Rabbit information technology & services	$676	0.0%	100%	100%	38.0ad units	Core Performer	+1
Patreon	$131	-100.0%	100%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Small Business Websites Need to Do More Than Exist

0:00 / 0:19

Direct Response

S

#1

Run on 1x episode

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