Whiskey Web and Whatnot Podcast Advertising - Audience, Sponsors & Contact

Overview

Whiskey Web and Whatnot offers an engaging, informal fireside chat for web developers, hosted by industry veterans. Each episode delves into the latest trends and technologies in web development, including JavaScript, React, AI, and open source, through insightful interviews with leading experts. Beyond the code, the podcast explores the human side of development, discussing career paths, community dynamics, and personal interests, often spiced with lively 'hot takes' on industry debates. A distinctive feature is the hosts' whiskey or wine tasting and review, adding a unique leisure element to the technical discussions. This podcast is ideal for web professionals seeking to stay current with tech advancements, gain career insights, and enjoy a relaxed, community-focused conversation about the world of development.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

123

Est. Podcast Downloads

1,100

Av. Youtube Views

123

Instagram

7k

YouTubers Subscribers

11k

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Direct Response

Brands with CTAs

GREAT

83%

Host Read %

% of host read ads

GOOD

70%

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The Bottom Line

This show has an estimated 123 audience size, runs 70% host read ads and promotes 83% of ads for direct response advertisers.

Creator Influence

Robbie Wagner

Whiskey Web and Whatnot provides a technical bridge between software engineering and spirits, hosted by Robbie Wagner, Charles Carpenter, and Google Chrome Engineer Adam Argyle. The trio records live-action podcast episodes that evaluate the latest shifts in web development alongside whiskey reviews using an official scientific tentacle scale. This group has interviewed industry leaders such as CSS specialist Kevin Powell and testing expert Angie Jones, establishing a reputation for balancing high-level technical discourse with a casual, fireside chat atmosphere. Recent content focuses on the rise of agentic AI and vibe coding, exemplified by their series on the end of human programming. The show frequently broadcasts from major industry events, including their recent Live at React Miami series presented by Clerk. By merging enterprise-level consultancy expertise from Ship Shape with developer advocacy, the hosts provide brand partners like Warp and CodeRabbit a direct line into the modern software engineering culture.

Age: 41 years
Nationality: American
Education: Bachelors, Unknown

Age: 41 years
Nationality: American
Education: Bachelors, Unknown

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Recent Campaigns

	Advertisers	Week6/15	Week6/22	Week7/20	Week8/10	Week8/17
GitKrakengitkraken.com	GitKraken	1	1		1	1	Longer term buy 33%
American Expressamericanexpress.com	American Express			1			Test in progress 8%
B-Pro Auto Partsadvanceautoparts.com	B-Pro Auto Parts		1				Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
whiskey.fund	$16	0.0%	55%	100%	11.0ad units	Core Performer
Warp information services	$13	0.0%	57%	100%	7.0ad units	Core Performer	+1
Code Rabbit information technology & services	$10	0.0%	33%	83%	6.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Santa.exe (Presented by CodeRabbit)

0:00 / 0:24

Direct Response

S

#1

Run on 1x episode

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