The Midlife Momma Podcast - Empty nest mom, Parenting adult children, Midlife transition, Christian mom Podcast Advertising - Audience, Sponsors & Contact

Overview

The Midlife Momma Podcast offers a faith-based guide for empty nest mothers navigating the transformative journey of midlife. Hosted by certified Empty Nest Coach Pamela Henkelman, the podcast provides practical strategies and spiritual encouragement for moms seeking to redefine purpose, strengthen relationships with adult children, and nurture their marriage. Episodes delve into topics like setting boundaries, managing holiday expectations, and finding peace through faith during transitional grief. It's designed for Christian mothers who desire to embrace their next chapter with confidence, connection, and fulfillment, offering a supportive community and actionable advice rooted in spiritual principles.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

2,320

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

95%

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The Bottom Line

This show has an estimated 2.3K audience size, runs 95% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/13	Week4/27	Week5/4	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Pamela Henkelmanpamelahenkelman.com	Pamela Henkelman	1	1	1	1	1	1				1		1	1	1	1	1	1	1	1	Core Performer 75%
Cozy Earthcozyearth.com	Cozy Earth							1	1	1		1									Test in progress 8%
Emotional Hoardinglauriedavies.com	Emotional Hoarding														1						Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Pamela Henkelman	$1,308	-29.2%	97%	100%	35.0ad units	Core Performer
Christian Parenting	$910	0.0%	90%	100%	21.0ad units	Core Performer	+1
Cozy Earth apparel & fashion	$204	0.0%	100%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

234.The Grief No One Warned Empty Nest Moms About with Author Lisa Appelo

0:00 / 0:45

Direct Response

2

#1

Run on 1x episode

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