The Bible for Kids Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Bible for Kids Podcast, hosted by author Sarah Humphrey and VeggieTales co-creator Mike Nawrocki, serves as an essential resource for parents and caregivers dedicated to instilling biblical values in children. This podcast goes beyond simple storytelling, offering a discovery platform for the best faith-based educational materials, including books, audiobooks, and media. Episodes feature insightful interviews with authors and creators, delving into topics like engaging middle-grade adventure series that blend biblical history with fiction, the impact of prayer through historical figures, and practical advice for Christian parenting. It emphasizes accurate biblical context and provides actionable strategies for nurturing faith in young people, from toddlers to teens. The show's tone is encouraging and informative, making it ideal for families seeking to deepen their children's understanding of scripture and its relevance in their lives.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,060

Instagram

3k

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 3.1K audience size, runs 24% host read ads and promotes 97% of ads for direct response advertisers.

Creator Influence

Mike & Tricia Nawrocki & Goyer

The Bible for Kids serves as a non-profit educational production hub led by Mike Nawrocki, co-creator of VeggieTales, and bestselling author Tricia Goyer. The duo produces The Bible for Kids Podcast as part of the Christian Parenting Podcast Network, where they facilitate literature-based discussions with guests like animator Butch Hartman and author Elisabeth Hasselbeck. Their content focuses on family discipleship and childhood literacy through interactive storytelling, notably seen in the time-traveling series THE SEVEN. Each episode translates complex theological themes into accessible formats for middle-grade readers, utilizing QR codes and secret ciphers to encourage active participation. Recently, the organization reached a significant milestone by transitioning into a 501(c)(3) non-profit entity to expand their resource library. They continue to drive faith-centered engagement with the release of the animated film Light of the World, further establishing their role in provideing multi-media tools for parents navigating spiritual education and child development in modern households.

Age: 60 years
Nationality: American
Education: Undergraduate, St. Paul Bible College

Age: 60 years
Nationality: American
Education: Undergraduate, St. Paul Bible College

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week4/6	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20
Christian Parentingchristianparenting.org	Christian Parenting	3	3	2	2					1	1	1		1	1	1	1	1		Longer term buy 42%
Immersetyndale.com	Immerse	1	1	1	1	1	1						2					1	2	Test in progress 17%
Dead Sea Squirrelsdeadseasquirrels.com	Dead Sea Squirrels							1	1	1		2	1	1	1					Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Christian Parenting	$2,119	-53.5%	8%	98%	48.0ad units	Core Performer	+1
Immerse publishing	$1,095	+79.2%	38%	100%	21.0ad units	Core Performer	+1
Morning Minute	$395	0.0%	25%	100%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

S9Ep21: Talia Messina - Sunday Scribbles

0:00 / 0:27

Direct Response

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#1

Run on 1x episode

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