The Breakfast Club Podcast Advertising - Audience, Sponsors & Contact

Overview

The Breakfast Club features DJ Envy and Charlamagne Tha God, delivering a mix of comedy, insightful discussions, and celebrity interviews.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

43,371

Est. Podcast Downloads

281.4K

Av. Youtube Views

154.7K

Instagram

2.5m

YouTubers Subscribers

6.0m

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Direct Response

Brands with CTAs

GOOD

79%

Host Read %

% of host read ads

BAD

11%

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The Bottom Line

This show has an estimated 43.4K audience size, runs 11% host read ads and promotes 79% of ads for direct response advertisers.

Creator Influence

The Breakfast Club

The Breakfast Club is a highly influential nationally syndicated American radio show broadcasting live from Power 105.1 in New York City. Hosted by DJ Envy, Charlamagne Tha God, and Jess Hilarious, the program is celebrated as "The World's Most Dangerous Morning Show" for its candid, unfiltered conversations and insightful interviews. The show serves as a pivotal platform in urban culture, covering a broad spectrum of topics ranging from hip-hop and R&B music news, pop culture gossip, and celebrity interviews to in-depth discussions on current events, politics, and pressing social issues impacting the Black community. Known for their distinct personalities – DJ Envy's grounding presence, Charlamagne's provocative commentary often highlighted in his popular "Donkey of the Day" segment, and Jess Hilarious's comedic take on news in "Jess With The Mess" – the hosts engage guests and listeners with a dynamic blend of humor, honesty, and critical analysis. The show's interviews with a diverse range of figures, including top musicians, actors, and politicians, frequently generate significant media attention and viral moments. Available across multiple platforms including terrestrial radio, podcasts on iHeartRadio, and video streaming on YouTube and Tubi, The Breakfast Club remains a dominant force in morning radio, providing essential commentary and entertainment that resonates deeply with its audience.

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Recent Campaigns

	Advertisers	Week2/23	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
State Farmstatefarm.com	State Farm	1	7	25	27	31	35	23	30	39	39	17	26	26	30	21	32	27	22	22	Core Performer 92%
Nissannissan-durability.com	Nissan		3	5	7	9	8	4	7	10	9	3	2	3	6	12	7	4	7	8	Core Performer 92%
AT&Tatt.com	AT&T		7	22	24	25	24	15	29	9	8	2	3	2		7	16	8	20	13	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$601,589	-39.7%	2%	99%	964.0ad units	Core Performer	+1
State Farm insurance	$337,826	-9.2%	5%	38%	599.0ad units	Core Performer	+1
Shopify information technology & services	$230,526	-100.0%	91%	96%	243.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Beenie Man & Rip Micheals Talk 'Wild N' Out Live Tour, Dancehall Culture, DJ Envy Vs. DJ D-Wrek, Safaree's Breakfast Club Rap + More

0:00 / 0:38

Direct Response

B

#1

Run on 1x episode

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