DiPietro & Rothenberg Podcast Advertising - Audience, Sponsors & Contact

Overview

DiPietro & Rothenberg offers a daily deep dive into the world of New York sports, with a strong emphasis on the New York Giants and their ongoing coaching searches and team developments. Hosted by former NHL player Rick DiPietro and seasoned radio personality Dave Rothenberg, the podcast provides a dynamic blend of insider analysis, expert interviews, and engaging discussions. It targets dedicated New York sports fans who crave comprehensive coverage, breaking news, and informed opinions on their local teams, making it an essential listen for staying abreast of the regional sports landscape and understanding the nuances of team management and player performance.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

12,440

Instagram

10k

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 12.4K audience size, runs 18% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

DiPietro & Rothenberg

DiPietro & Rothenberg is a flagship morning sports talk show from ESPN New York, co-hosted by former NHL goaltender Rick DiPietro and seasoned broadcaster Dave Rothenberg. The duo delivers an energetic blend of sharp analysis and quick-witted banter, deeply engaging with New York’s passionate sports audience. Their format balances game breakdowns, caller interactions, and timely interviews with beat reporters and national analysts, creating a dynamic daily conversation around the Yankees, Mets, Giants, Jets, Knicks, and Rangers. The show’s recent expansion to video through the ESPN New York YouTube channel has broadened its reach, offering live chat and visual moments that complement the radio broadcast. DiPietro, an ESPN NHL analyst, brings an authentic player perspective, while Rothenberg’s extensive background in major sports broadcasting provides structure and pace. Supported by ESPN’s production team, the show integrates across podcast platforms and social channels, amplifying discussions that resonate throughout the New York sports market.

Nationality: American

Nationality: American

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
ESPNespn.com	ESPN	3	1	13	18	25	15	9	1	10	10	15	11	16	10	18	13	5	6	1	13	14	13	11	9	10	Core Performer 92%
Grangergrainger.com	Granger								5	11	9	17	13	10	19	23	14	5	10	7	16	22	20	13	15	6	Core Performer 92%
LinkedInlinkedin.com	LinkedIn									2	2	11	3	10	12	19	15	14	4	9	16	26	16	15	7	10	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Shopify information technology & services	$49,781	-2.9%	21%	99%	226.0ad units	Core Performer	+1
Tullimore	$42,159	-100.0%	97%	37%	187.0ad units	Core Performer	+1
ESPN media production	$38,491	-21.6%	6%	80%	272.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Hour 4: When will changes be made to Mets?

0:00 / 0:41

Brand Awareness

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#1

Run on 1x episode

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