WhatCulture Wrestling Podcast Advertising - Audience, Sponsors & Contact

Overview

WhatCulture Wrestling delivers daily, comprehensive insights into the world of professional wrestling, primarily focusing on WWE. The podcast uniquely blends breaking news and insider perspectives with deep-dive discussions, opinionated analysis, and often humorous, listicle-style content. Episodes range from critical examinations of wrestler performances and storylines to irreverent retrospectives on memorable—and often absurd—moments. Catering to a passionate and knowledgeable fanbase, the show stands out for its engaging, sometimes provocative, and always thorough coverage, appealing to listeners who appreciate both the competitive and entertainment aspects of wrestling, alongside a dose of critical commentary and lighthearted takes.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

19,000

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 19K audience size, runs 4% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Chasechase.com	Chase			4	5	12	29	25	31	16	28	15	39	41	38	34	44	54	7	21	30	24	Core Performer 92%
Boost Mobileboostmobile.com	Boost Mobile	2	2	14	47	12	20	10	18		7	28	25	28	36	45	30	19	21	11	15	1	Core Performer 92%
Acastacast.com	Acast				9	23	30	17	25	15	17	19	10	15	4	4	14	17	15	16	15	15	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Chase	$85,648	+20.0%	0%	39%	448.0ad units	Core Performer	+1
Boost Mobile telecommunications	$82,008	+45.0%	3%	94%	399.0ad units	Core Performer	+1
Quo financial services	$72,375	+1.5%	2%	98%	237.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Ups & Downs: WWE SmackDown Review (May 29)

0:00 / 0:15

Direct Response

U

#1

Run on 1x episode

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