The Big Brown Breakdown Podcast Advertising - Audience, Sponsors & Contact

Overview

The Schaub Show offers an unfiltered and comedic deep dive into the world of combat sports, primarily focusing on mixed martial arts (MMA). Hosted by former fighter and comedian Brendan Schaub, the podcast delivers timely breakdowns and recaps of major UFC events, fighter news, and controversies. It blends sharp analysis with Schaub's distinct, often raw, comedic perspective, making it a compelling listen for dedicated MMA fans. The show distinguishes itself by exploring not just the fights themselves, but also the broader societal and cultural impacts within the sport, including fighter narratives, media reactions, and industry politics. Expect candid opinions, guest appearances from prominent figures, and a dynamic roundtable format across segments like 'Food Truck Diaries' and 'Calabasas Fight Companion'.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

96,740

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Direct Response

Brands with CTAs

GREAT

86%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 96.7K audience size, runs 12% host read ads and promotes 86% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Progressive Insuranceprogressive.com	Progressive Insurance		1	1	1	1				3	7	7	10	9	13	15	13	11	6	9	13	6	1	4	6	5	Core Performer 92%
Shopifyshopify.com	Shopify	1	1	1		1	1	1	2	3	6	1	3	1	1	3	2	4	2		3	1	2	2	5	3	Core Performer 83%
O'Reilly Auto Partsoreillyauto.com	O'Reilly Auto Parts								2	4	2	2	2	3	1	3	2	1		1	4	1	2	2	2	2	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Progressive Insurance insurance	$190,539	-44.4%	17%	97%	145.0ad units	Core Performer	+1
Smile Generation hospital & health care	$85,315	-72.7%	77%	85%	39.0ad units	Core Performer	+1
Shopify information technology & services	$85,054	-41.5%	42%	87%	52.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Big Brown Breakdown LIVE Ep. 6

0:00 / 1:02

Brand Awareness

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#1

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