Sport Nation NZ Podcast Advertising - Audience, Sponsors & Contact

Overview

Sport Nation NZ, formerly SENZ, is the definitive 'Kiwi voice of sport,' offering comprehensive coverage and insightful discussions on a wide array of athletic pursuits. Hosted by Mark Watson, the podcast features engaging interviews with prominent athletes, legendary commentators, and sports industry executives from New Zealand and Australia. Episodes delve into current sporting events, analyze historical achievements like Michael Campbell's golf career, and explore the broader cultural impact of sports, including human interest stories and charitable initiatives. Targeting passionate sports fans, this podcast provides a blend of news, expert commentary, and behind-the-scenes perspectives, making it an essential listen for anyone keen on the world of sports, particularly within the ANZAC region.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

4%

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The Bottom Line

This show has an estimated 100 audience size, runs 4% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week7/20	Week7/27	Week8/3
Tavendale and Partnerstp.co.nz	Tavendale and Partners	2	1	2	3	2	2	1	2	2	3	1	1	3	2	1		Longer term buy 25%
Uber Eatsubereats.com	Uber Eats														1	3	1	Longer term buy 25%
Sierrasierra.com	Sierra														4	4		Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Tavendale and Partners	$31	-24.5%	0%	100%	31.0ad units	Core Performer	+1
PGG Wrightson Turf environmental services	$22	-100.0%	0%	100%	22.0ad units	Core Performer	+1
PGG Wrightson Turf environmental services	$12	0.0%	0%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Sunday Afternoons with Mark Watson - Full Show (07/12/25)

0:00 / 0:14

Direct Response

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#1

Run on 1x episode

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