The Rugby Run Podcast Advertising - Audience, Sponsors & Contact

Overview

The Rugby Run offers an in-depth dive into the world of New Zealand rugby, from the All Blacks' international campaigns to the domestic NPC season. Hosted by Sport Nation and featuring rugby legend Justin Marshall, the podcast delivers expert analysis, high-level insights, and exclusive interviews with key figures in the sport. Each episode meticulously recaps recent games, dissects coaching strategies, discusses player selections, and covers significant news and dramas impacting the rugby landscape. Ideal for passionate fans seeking comprehensive post-match breakdowns, tactical discussions, and insider perspectives on the national game, this podcast serves as an essential weekly update for anyone deeply invested in New Zealand's rugby culture and performance.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

17%

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The Bottom Line

This show has an estimated 20 audience size, runs 17% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/23	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/13	Week7/20
Tavendale and Partnerstp.co.nz	Tavendale and Partners	2	1	1	1	2	1	4	3	2	1		1		2	7	3	3	Longer term buy 42%
PGG Wrightson Turfpggwrightsonturf.co.nz	PGG Wrightson Turf						1				1	3	2	1	2				Longer term buy 25%
Cooperatorscooperators.ca	Cooperators								1	1		1	1		2	2			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Tavendale and Partners	$7	+336.7%	14%	100%	35.0ad units	Core Performer	+1
PGG Wrightson Turf environmental services	$2	-100.0%	20%	100%	10.0ad units	Core Performer	+1
Cooperators	$2	-50.0%	0%	25%	8.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Rugby Run with Mark Watson | Full Show (26/7/26)

0:00 / 0:17

Brand Awareness

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#1

Run on 1x episode

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