Millsy & Guy Podcast Advertising - Audience, Sponsors & Contact

Overview

Millsy & Guy delivers a vibrant daily sports podcast, expertly hosted by former Blackcaps quick Kyle Mills and Guy Heveldt. Aimed squarely at passionate sports fans, the program offers a comprehensive wrap-up of current global sporting events, insightful analysis, and engaging interviews with prominent figures such as NBC sports reporters. The hosts skillfully blend insider perspectives from professional athletics with timely news discussions, covering major leagues and events, as exemplified by their detailed coverage of the MLB World Series and top athletes like Shohei Ohtani. This podcast is an essential listen for anyone seeking informed commentary, breaking news from the sports world, and entertaining discussions to accompany their daily routine.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

100

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Direct Response

Brands with CTAs

GOOD

72%

Host Read %

% of host read ads

OKAY

51%

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The Bottom Line

This show has an estimated 100 audience size, runs 51% host read ads and promotes 72% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Kogankogan.com	Kogan	4	4	7	2	2	3	7	8	5	4	5	11	14	8	6	9	9	8	5	11	11	14	12	9	12	10	Core Performer 92%
Night and Daynightnday.co.nz	Night and Day	3		2	1	2	2	2	1			6	5	8	7	6	2	4	8	8	6	3	7	4	2	2	4	Core Performer 92%
TABtab.co.nz	TAB	6	1	4		3		7	1	3	1	3	3	5	4	5	6	4	5	6	3	4	2	1	5	3	1	Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Farmlands retail	$366	-53.2%	94%	12%	341.0ad units	Core Performer	+1
Kogan retail	$249	+29.8%	92%	88%	224.0ad units	Core Performer	+1
Night and Day retail	$221	-16.0%	91%	76%	187.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Millsy and Lashes - Full Show (23/7/26)

0:00 / 0:47

Direct Response

M

#1

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