Not The Top 20 Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The #1 podcast about the Football League (EFL) from George Elek and Ali Maxwell.
Twice nominated for the FSF Awards 'Best Podcast', since 2016 Not The Top 20 Podcast has been dedicated to providing insightful, passionate, detailed coverage of the Championship, League One and League Two, with the Monday Podcast recapping the weekend, and the Betting Show providing carefully considered picks ahead of the weekend.
NTT20 Pod's success has led to over 100 TV appearances for George and Ali, on Sky Sports and EFL on Quest, plus radio appearances on BBC Radio 5 Live. A community of EFL lovers has been established through NTT20 Squad, and the launch of NTT20.COM in 2023 provided written EFL coverage to match the podcast.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,980

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Direct Response

Brands with CTAs

GOOD

68%

Host Read %

% of host read ads

BAD

24%

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The Bottom Line

This show has an estimated 2K audience size, runs 24% host read ads and promotes 68% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/25	Week6/8	Week6/29	Week8/10	Week8/17
Odooodoo.com	Odoo				1	3	2	Longer term buy 25%
Mint Mobilemintmobile.com	Mint Mobile	1	1	1	1	1		Longer term buy 25%
Michelob Ultramichelobultra.com	Michelob Ultra			1	1		2	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sky Bet gambling & casinos	$3,861	-100.0%	87%	24%	135.0ad units	Core Performer	+1
NordVPN computer & network security	$546	0.0%	100%	100%	13.0ad units	Core Performer	+1
McDonald's	$444	-100.0%	0%	91%	22.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

League One 1-24 Predictions 2026/27

0:00 / 1:32

Direct Response

L

#1

Run on 1x episode

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