The Overlap Podcast Advertising - Audience, Sponsors & Contact

Overview

The Overlap offers an immersive experience for dedicated football enthusiasts, blending expert analysis with vibrant fan debates. Hosted by football legends like Jamie Carragher and Wayne Rooney, the podcast delves into the sport's most pressing topics, from the intricacies of refereeing and VAR to tactical breakdowns of Premier League title races and team performances. It distinguishes itself by providing an 'inside look' through interviews with former players and officials, alongside dynamic 'Fan Debate' segments where club podcasters and rival supporters passionately discuss current events. This creates a comprehensive and engaging platform for listeners interested in deep-dive football discussions, current news, and the cultural pulse of the beautiful game.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

960

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

9%

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The Bottom Line

This show has an estimated 960 audience size, runs 9% host read ads and promotes 88% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/18	Week5/25	Week6/8	Week6/15	Week6/22	Week7/27	Week8/10	Week8/17
Grangergrainger.com	Granger	4					3	2	1	1	3	Longer term buy 42%
Boost Mobileboostmobile.com	Boost Mobile		1	1	2	1			1	3	3	Longer term buy 33%
AmBetter Healthambetterhealth.com	AmBetter Health		2		2		1	2		1	1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sleep Number	$245	0.0%	0%	100%	24.0ad units	Core Performer	+1
Granger photography	$207	0.0%	0%	100%	21.0ad units	Core Performer	+1
Progressive Insurance insurance	$196	+100.0%	5%	100%	19.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Who is the Best Goalkeeper Right Now & Arsenal Corners Analysed | Fan Debate

0:00 / 0:50

Direct Response

W

#1

Run on 1x episode

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