Video Game Outsiders Podcast Advertising - Audience, Sponsors & Contact

Overview

Video Game Outsiders is a long-running podcast that blends comprehensive video game news and reviews with comedic banter. Hosted by John Jacobson and comedy creator Michelle Madison, the show covers everything from console and PC gaming to the latest tech developments, often veering into 'random insanity' and pop culture discussions. Targeting adult gamers, it offers a unique, community-driven experience, known for its informal tone and deep dive into gaming culture, hardware, and industry updates, often incorporating listener interaction from its live Twitch streams. It's ideal for those seeking an entertaining and informative take on the gaming world with a strong sense of humor.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

12,525

Est. Podcast Downloads

12,340

Av. Youtube Views

185

YouTubers Subscribers

2k

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

OKAY

57%

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The Bottom Line

This show has an estimated 12.5K audience size, runs 57% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/17
Loaded.comloaded.com	Loaded.com	1	1	1	1	2	1	3	4	2	2	1	2	1	1	2	1	1	1	2	1	1	1	1	Core Performer 75%
Yomppickax.com	Yomp	1		1					2		1						1								Test in progress 8%
Yomp!yomp.com	Yomp!										2		1						1						Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Loaded.com	$13,050	+27.7%	100%	97%	58.0ad units	Core Performer	+1
Yomp	$1,397	-100.0%	13%	75%	8.0ad units	Core Performer	+1
E-win racing chairs	$1,045	0.0%	100%	100%	4.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#966 - Mortal Shell II Complete Review: Best New Soulslike or Indie GOTY? GTA VI Leaks, Wolverine PS5 No Disc No Buy Drama, Gaming News

0:00 / 0:23

Direct Response

M

#1

Run on 1x episode

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