Next Question with Katie Couric Podcast Advertising - Audience, Sponsors & Contact

Overview

Next Question with Katie Couric offers a discerning look at the most pressing issues of our time, guided by the veteran journalist's insightful approach. The podcast goes beyond surface-level headlines, engaging with political insiders, seasoned journalists, and industry leaders to provide clarity on complex topics ranging from national security and government actions to personal reinvention and entrepreneurial journeys. Couric's interviews are characterized by their intelligence, probing questions, and a commitment to helping listeners understand what truly matters in a chaotic news cycle. It's designed for an audience eager to stay informed, gain deeper perspectives on current events, and explore the human stories behind societal trends, all delivered with a blend of gravitas and relatable humor.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

92,700

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Direct Response

Brands with CTAs

GREAT

85%

Host Read %

% of host read ads

BAD

28%

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The Bottom Line

This show has an estimated 92.7K audience size, runs 28% host read ads and promotes 85% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week5/11	Week5/18	Week6/1	Week6/8	Week6/15	Week6/22	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
BetterHelpbetterhelp.com	BetterHelp					1		1		3	1	1	Longer term buy 42%
Auraaura.com	Aura	2	7	4				1	1	3	1		Longer term buy 33%
AT&Tatt.com	AT&T	1	4		2	1	2					1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bookshop.org retail	$44,042	0.0%	100%	100%	24.0ad units	Core Performer	+1
Next Question with Katie Couric	$41,372	-100.0%	96%	100%	23.0ad units	Core Performer	+1
Talkspace mental health care	$38,749	-55.3%	75%	100%	20.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Historian Timothy Snyder on Orban’s defeat, Christian nationalism, and What’s Coming Next

0:00 / 1:09

Direct Response

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