The Dom Giordano Program Podcast Advertising - Audience, Sponsors & Contact

Overview

The Dom Giordano Program is a quintessential Philadelphia talk radio show offering a dynamic blend of local news, political accountability, and community engagement. Hosted by Dom Giordano, known as the 'Dean of Philadelphia Radio,' the podcast serves as a direct line to the city's pulse, dissecting current events and holding elected officials responsible. Beyond hard-hitting political commentary, the show frequently delves into vibrant local culture and public discourse, exemplified by discussions ranging from regional culinary debates like 'hoagies vs. subs' to lighthearted weekend sendoffs. It appeals to Philadelphia residents eager for a platform to voice opinions, stay informed on local governance, and connect over shared cultural touchstones, all delivered with an authoritative yet conversational tone.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,140

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

BAD

15%

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The Bottom Line

This show has an estimated 1.1K audience size, runs 15% host read ads and promotes 89% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Odooodoo.com	Odoo									16	19	12	41	36	35	12	35	8	40	32	40	12	48	35	16	32	12	Core Performer 92%
Rescue Natural Supplementsres-q.com	Rescue Natural Supplements	5	4	2	5	3	3	1	2	5	9	7	7	6	5	6	6	5	3	5	7	8	5	5	2	3	4	Core Performer 92%
BetMGMbetmgm.com	BetMGM									3		3	1	6	4	5	6	2	4	4	2	1	1	2	1		1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Odoo information technology & services	$4,989	+32.9%	0%	100%	423.0ad units	Core Performer	+1
Rescue Natural Supplements	$3,423	-6.8%	75%	100%	157.0ad units	Core Performer
Progressive Insurance insurance	$3,061	-78.3%	0%	100%	241.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Joe From Exton For The Win! (Full Show)

0:00 / 1:24

Direct Response

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#1

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