Beer Guys Radio Craft Beer Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Beer Guys Radio offers a comprehensive exploration of the craft beer world, delving into its intricate business, vibrant culture, and underlying science. The podcast provides listeners with timely industry news, insightful analysis of trends like brewery closures and institutional shifts, and deep dives into specific beer styles and brewing techniques. Targeting both novice enthusiasts and seasoned aficionados, it goes beyond simple tasting notes to examine the economic, historical, and cultural forces shaping the craft brewing landscape. This show is ideal for anyone passionate about understanding the full ecosystem of their favorite beverage, from its production to its societal impact.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,366

Est. Podcast Downloads

1,360

Av. Youtube Views

6

YouTubers Subscribers

733

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 100% host read ads and promotes 97% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/30	Week4/6	Week4/13	Week7/13	Week7/20	Week7/27	Week8/3
Truck and Taptruckandtap.com	Truck and Tap	1	1	1	2	2	2	1	1	1	1	Longer term buy 33%
Natural Lightnaturallight.com	Natural Light							1				Test in progress 8%
Crazy Mountaincrazymountain.com	Crazy Mountain			1								Test run 0%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Truck and Tap	$1,561	0.0%	100%	100%	56.0ad units	Core Performer
Natural Light	$34	-100.0%	100%	100%	2.0ad units	Test run	+1
Guinness Zero food production	$17	0.0%	100%	0%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Beer Industry Chaos: Closures, Bankruptcy, and Bud Light

0:00 / 3:15

Direct Response

B

#1

Run on 1x episode

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