The John Clay Wolfe Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The John Clay Wolfe Show offers an unfiltered, high-energy weekly discussion that dives into a diverse array of topics, from the latest in cars and sports to current events, pop culture, and personal anecdotes. Hosted by John Clay Wolfe and his 'Wolfe Pack' crew, the podcast maintains an irreverent and conversational tone, often pushing boundaries while staying just within FCC limits. Listeners can expect a dynamic blend of celebrity interviews, market insights (particularly in the automotive sector), and humorous takes on everyday life. It appeals to an audience that appreciates a no-holds-barred talk show format, combining entertainment with a dash of news and lifestyle commentary, all delivered with a distinctive, laid-back charm.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,980

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

GOOD

74%

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The Bottom Line

This show has an estimated 4K audience size, runs 74% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week5/25	Week6/15	Week6/22	Week7/20	Week7/27	Week8/3
Give Me The Vin.comgivemethevin.com	Give Me The Vin.com	5	6	9	7	3	8	5	6	6	4	9	2	11	Longer term buy 42%
Incogniincogni.com	Incogni	1	2	2	1	2	4	2	1	1		2		1	Longer term buy 25%
Gimme the Vingimmethevin.com	Gimme the Vin							1			1	1		1	Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Give Me The Vin.com	$14,477	-7.6%	78%	93%	248.0ad units	Core Performer	+1
Gordon Boswell Flowers	$1,390	0.0%	100%	75%	24.0ad units	Core Performer
Incogni information technology & services	$1,134	+255.6%	100%	100%	18.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#366 John Clay Wolfe Show 08.08.26

0:00 / 3:14

Direct Response

J

#1

Run on 1x episode

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