X's and BrO's Podcast Advertising - Audience, Sponsors & Contact

Overview

X's and BrO's offers a daily deep dive into the world of Detroit and Michigan sports, hosted by veteran personality Matt Shepard. The podcast provides listeners with expert analysis, insider perspectives, and engaging interviews, covering everything from crucial game previews to post-weekend performance reviews like the 'Heroes and Heels' segment. Targeting passionate local sports fans, the show distinguishes itself through Shepard's three decades of experience, delivering a blend of timely news, strategic breakdowns, and cultural commentary on the teams and athletes that matter most to the region. It's an essential listen for those seeking comprehensive, informed, and opinionated coverage of Michigan's vibrant sports scene.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,040

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Direct Response

Brands with CTAs

GOOD

70%

Host Read %

% of host read ads

BAD

27%

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The Bottom Line

This show has an estimated 1K audience size, runs 27% host read ads and promotes 70% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Soaring Eagle Casino and Resortsoaringeaglecasino.com	Soaring Eagle Casino and Resort	1	1	2	1	2	4	5	10	7	8	6	1	1	3	1	3	Core Performer 92%
Chasechase.com	Chase									4	4	5	2		2	1	2	Core Performer 58%
Michigan High School Athletic Associationmhsaa.com	Michigan High School Athletic Association			1	1	1	1	1	2	1	1	1			1			Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Soaring Eagle Casino and Resort gambling & casinos	$712	-33.2%	34%	40%	58.0ad units	Core Performer	+1
Mitch Lyons Wealth	$495	-5.3%	75%	91%	32.0ad units	Core Performer	+1
Ferris Coffee	$201	-49.0%	67%	0%	15.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

X's and BrO's - Mitch Lyons talks NFL Draft

0:00 / 0:17

Direct Response

X

#1

Run on 1x episode

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