Wisden Cricket Weekly Podcast Advertising - Audience, Sponsors & Contact

Overview

Join Mark Butcher, Yas Rana and the rest of the Wisden Cricket Weekly Podcast team for a weekly digest of the biggest stories from both English cricket and the wider world game.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

8,062

Est. Podcast Downloads

880

Av. Youtube Views

7,182

YouTubers Subscribers

66k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

29%

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The Bottom Line

This show has an estimated 8.1K audience size, runs 29% host read ads and promotes 77% of ads for direct response advertisers.

Creator Influence

Wisden Cricket

Wisden Cricket delivers news, analysis, and historical insights across its platforms, serving the cricket community. The organization publishes The Wisden Cricketers' Almanack annually, a comprehensive record of the sport, and produces content such as the "Women's Cricket Weekly" podcast. Wisden engages a global audience through its digital channels with commentary, player interviews, and discussions on cricket. Its editorial team, including Phil Walker and Yas Rana, provides analysis and facilitates debate within the cricketing community. Wisden also collaborates with brands like Metro Bank to promote women's and girls' cricket, contributing to the sport's development and upholding its independent reporting.

Nationality: British

Nationality: British

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Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5	Week10/12
Metro Bankmetrobankonline.co.uk	Metro Bank	2	2	2	2	4	2	2	2	4	4	4	4	2	2	2	2	2	2	2	2	3	2	2	2	2	2	Core Performer 92%
South all Travelsouthalltravel.co.uk	South all Travel													1	1	1	1	1	1	1	1			1				Core Performer 50%
LinkedInlinkedin.com	LinkedIn			1					2	1	2	2			1		1				1	1		1				Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Metro Bank banking	$8,856	+7.8%	53%	68%	105.0ad units	Core Performer	+1
Riverstone Living	$2,907	0.0%	97%	94%	33.0ad units	Core Performer
Kia automotive	$2,090	0.0%	88%	58%	24.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Alice Capsey on keeping wicket for England, and is the WBBL the best T20 league in the world?

0:00 / 0:31

Brand Awareness

A

#1

Run on 1x episode

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