The Telegraph Cricket Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Telegraph Cricket Podcast offers an authoritative and in-depth analysis of English cricket, with a particular focus on Test matches and major series like The Ashes. Hosted by The Telegraph's chief cricket correspondent, news correspondent, and sports features editor, the podcast provides expert commentary, strategic breakdowns, and behind-the-scenes insights into the 'Bazball era'. Episodes feature detailed match reviews, player performance scrutiny, tactical discussions, and listener Q&A segments. This podcast is essential for dedicated cricket fans seeking informed opinions, critical analysis of team performance, and a deeper understanding of the sport's current events and future trajectories.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

160

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Direct Response

Brands with CTAs

GREAT

81%

Host Read %

% of host read ads

BAD

7%

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The Bottom Line

This show has an estimated 160 audience size, runs 7% host read ads and promotes 81% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/1	Week6/8	Week6/22	Week6/29	Week7/6	Week8/17
Metro Bankmetrobankonline.co.uk	Metro Bank	3	3	3	2	3		Longer term buy 33%
Ardent Communitiesardentcommunities.com	Ardent Communities						2	Test in progress 8%
Progressive Insuranceprogressive.com	Progressive Insurance						2	Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Laithwaite's Wine	$45	0.0%	8%	100%	25.0ad units	Core Performer
Metro Bank banking	$24	-70.5%	7%	50%	14.0ad units	Core Performer	+1
Laithwaites Wine	$3	0.0%	0%	100%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Time for England's Bazballers to get serious

0:00 / 0:29

Direct Response

T

#1

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