WIKY Morning Show To Go Podcast Advertising - Audience, Sponsors & Contact

Overview

The WIKY Morning Show To Go offers a daily dose of local Evansville community news and insights, extending the popular radio program into a podcast format. Hosts Dennis Jon Bailey and Diane Douglas engage listeners with interviews featuring local charities, community leaders, and organizers of cultural events. The podcast serves as a vital resource for residents, covering topics from fundraising efforts like the 'Ton of Turkeys' drive to announcements for free local concerts by groups such as the Evansville Symphonic Band. It provides a friendly, informative, and community-focused perspective, keeping listeners connected to the pulse of their city's social, cultural, and philanthropic landscape. Ideal for anyone seeking to stay informed about local happenings, support community initiatives, and discover engaging events in the Evansville area.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

20

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

GREAT

98%

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The Bottom Line

This show has an estimated 20 audience size, runs 98% host read ads and promotes 80% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week7/13	Week7/20	Week8/3
Potter's Wheel Ministriespotterswheelministries.com	Potter's Wheel Ministries	1			1	Test in progress 8%
Bairdrwbaird.com	Baird			1		Test in progress 8%
CenterPoint Energycenterpointenergy.com	CenterPoint Energy		1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Michelob Ultra	$1	-100.0%	100%	0%	5.0ad units	Core Performer	+1
Super Bride Sunday	$1	0.0%	100%	100%	3.0ad units	Test run
Tristate Food Bank	$1	0.0%	67%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

WIKY Weekend sponsored by Michelob Ultra

0:00 / 0:20

Direct Response

W

#1

Run on 1x episode

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