WHAT’S UP, BRO Podcast Advertising - Audience, Sponsors & Contact

Overview

WHAT’S UP, BRO is a lively weekly podcast hosted by South Florida stand-up comedian Nery Saenz and friends, offering a humorous deep dive into the world of pop culture. While the show frequently features nostalgic movie reviews, particularly cult classics from the 90s and early 2000s, it also broadly covers sports, music, 'geek' culture, and general news with a comedic and conversational style. Targeting listeners who appreciate lighthearted banter and insightful, yet funny, discussions on entertainment, the podcast provides a distinctive South Florida perspective on trending topics and beloved classics. It's ideal for fans seeking an engaging and often hilarious take on movies, pop culture phenomena, and everyday observations.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

893

Est. Podcast Downloads

880

Av. Youtube Views

13

Instagram

999

YouTubers Subscribers

36

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Direct Response

Brands with CTAs

GREAT

89%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 893 audience size, runs 100% host read ads and promotes 89% of ads for direct response advertisers.

Creator Influence

Nery Saenz

Based in Miami, Florida, the What’s Up Bro Podcast is a comedic ensemble production featuring Nery Saenz, Mike Mercadal, Missy, and Stephanie Meyer-Senior. Operating under the GeekBro Podcast Network, the group specializes in irreverent pop culture analysis through recurring segments such as Am I the Asshole? and Old Man Yells at Cereal Mascots. The program bridges the gap between traditional South Florida stand-up comedy and digital media, often hosting local veterans like Mike Valdes for deep dives into cinema and regional tropes. Recent content includes the project Top Ten Movies of 2024 and live reactions to major industry trailers for franchises like Moana and Reacher. The hosts apply a seasoned observational lens to topics ranging from the Oscars to Florida-centric news, maintaining a consistent technical standard with multi-camera live streams. Their format integrates audience participation via live chat, creating a conversational environment that serves as a hub for the regional geek community.

Age: 46 years
Nationality: American
Education: Publicly unknown

Age: 46 years
Nationality: American
Education: Publicly unknown

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Recent Campaigns

	Advertisers	Week6/22	Week7/20	Week8/10
Quest MCT Powderquestnutrition.com	Quest MCT Powder		1	2	Test in progress 17%
Walmartwalmart.com	Walmart	1	1		Test in progress 17%
Dunkin Donutsdunkindonuts.com	Dunkin Donuts	1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Dania Improv	$32	0.0%	100%	100%	4.0ad units	Core Performer
Zeros on Heroes	$20	0.0%	100%	100%	3.0ad units	Test run
Walmart retail	$14	+30.5%	100%	0%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

WuBro 410 - Cancel the Rage Quit

0:00 / 1:07

Direct Response

W

#1

Run on 1x episode

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