London Is Blue - Chelsea FC Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

We're a Chelsea FC podcast born in the USA. Hosted by @bbbusbee, @dandormer, and @nickverlaney. We cover all things Chelsea FC from the English Premier League, UEFA Champions League to any other cup competition the Blues add to their trophy collection! #CFC #KTBFFH Support this podcast: https://www.patreon.com/londonbluepod

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

37,745

Est. Podcast Downloads

34,900

Av. Youtube Views

3,895

Instagram

76k

YouTubers Subscribers

45k

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Direct Response

Brands with CTAs

GOOD

77%

Host Read %

% of host read ads

BAD

6%

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The Bottom Line

This show has an estimated 37.7K audience size, runs 6% host read ads and promotes 77% of ads for direct response advertisers.

Creator Influence

London Is Blue - Chelsea FC Podcast

London Is Blue Podcast is the premier US-based podcast dedicated to passionate coverage of Chelsea Football Club. Hosted by three enthusiastic fans, Brandon (@bbbusbee), Nick (@nickverlaney), and Dan (@dandormer, @ddorm), the podcast delves deep into all aspects of the club, providing comprehensive analysis, commentary, and fan perspectives. Since 2014, they have covered Chelsea's journey across various competitions, including the Premier League, Champions League, Europa Conference League, FA Cup, Carabao Cup, the Women's Super League, and the Women's Champions League. The podcast features in-depth match reviews and previews, dissecting team tactics, individual player performances (such as Cole Palmer, Nicolas Jackson, and the midfield duo of Enzo Fernandez and Moises Caicedo), transfer news, and insights into the club's ownership and structure under the Boehly/Clearlake era. They are notable for their coverage of both the men's and women's teams, giving significant air time to CFC Women and players like Sam Kerr, Emma Hayes, and Lauren James. Known for their analytical yet passionate tone, the hosts frequently engage with their audience through platforms like Twitter, hosting live match reactions and their unique "Three Word Match Review™" segment. They bolster their fan-driven analysis by regularly featuring respected football journalists like Matt Law and Ben Jacobs, as well as collaborating with other fan content creators. As part of the Men In Blazers Media Network, London Is Blue Podcast has established itself as a reputable voice within the Chelsea global fanbase, offering timely and insightful commentary on the club's ever-evolving landscape. They actively cultivate a community via platforms like Discord and explore business ventures like merchandise.

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Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
LinkedInlinkedin.com	LinkedIn	1	4	3	5	3	2	3	2		1	1	4	4	6	6	2	3	Core Performer 83%
USAAusaa.com	USAA				2	1	3	3	1	1		1	2	3	3	3	1	2	Core Performer 83%
Lifelocklifelock.com	Lifelock	1	3	3	4	2	3	1	2	1			2	3	5	2	1	2	Core Performer 75%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
New Balance sporting goods	$26,108	0.0%	74%	100%	35.0ad units	Core Performer	+1
Men in Blazers Store	$18,669	0.0%	34%	100%	35.0ad units	Core Performer	+1
LinkedIn information technology & services	$17,876	+70.6%	0%	89%	46.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

#1556 | Chelsea Bash Wolves at the Molineux! Chelsea 3-1 Wolves Match Review! #CFC

0:00 / 0:44

Direct Response

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#1

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