What's Cookin' Today on CRN Podcast Advertising - Audience, Sponsors & Contact

Overview

The podcast "What's Cookin' Today on CRN" is a daily live talk show that explores a diverse range of lifestyle topics. While its official description highlights food, wine, travel, and entertainment, recent episodes demonstrate a significant focus on consumer technology, digital trends, and gift guides, alongside discussions on beverages like wine. The show aims to inform and entertain its audience with current events and practical advice related to modern living, from culinary delights and travel experiences to the latest gadgets and online trends. It targets listeners interested in a broad spectrum of contemporary lifestyle subjects, offering a blend of consumer insights and general interest discussions in a conversational, daily format.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

100

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

14%

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The Bottom Line

This show has an estimated 100 audience size, runs 14% host read ads and promotes 92% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Progressive Insuranceprogressive.com	Progressive Insurance	10	12	10	10	10	8	8	8	6	6	6	5	6	10	10	9	10	4	5	6	8	6	1	4	3	Core Performer 100%
Harmony Cheeseharmonycheese.com	Harmony Cheese	5	5	5	5	5	5	6	5	4	2	4	4	4	3	5	5	5	4	3	4	4	5	3	3	2	Core Performer 100%
Atlantis Casino Resort Spaatlantiscasino.com	Atlantis Casino Resort Spa								3	5	5	5	4	4	5	5	5	5	4	3	3	4	5	2	3	2	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Harmony Cheese	$269	+3.5%	4%	98%	172.0ad units	Core Performer	+1
Heritage for the Blind	$248	-35.2%	0%	100%	177.0ad units	Core Performer	+1
Progressive Insurance insurance	$213	-27.1%	0%	71%	201.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Mauritson Zinfandel & Hatch Green Chile Season

0:00 / 5:39

Direct Response

M

#1

Run on 1x episode

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Recent Episodes

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