What's Bruin Show - A UCLA Sports Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The 'What's Bruin Show' is a dynamic sports podcast network primarily dedicated to UCLA athletics, offering in-depth analysis, game breakdowns, and spirited fan discussions. Expanding beyond the Bruins, it also covers broader Los Angeles professional sports like the Lakers, Dodgers, and NFL, alongside insights into Cal Sports and student life through its various segments such as 'West Coast Bias' and 'The BEAR Minimum'. The podcast fosters a strong community, actively engaging listeners through call-ins and a dedicated online presence. It's essential listening for passionate West Coast sports fans seeking comprehensive coverage, spirited debate, and a sense of camaraderie around their favorite teams, delivered with a conversational and engaging tone.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

2,351

Est. Podcast Downloads

2,260

Av. Youtube Views

91

YouTubers Subscribers

159

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

OKAY

47%

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The Bottom Line

This show has an estimated 2.4K audience size, runs 47% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week7/6	Week8/10
Catalina Paints (Benjamin Moore)catalinapaintstore.com	Catalina Paints (Benjamin Moore)		2	Test in progress 8%
Flexcarflexcar.com	Flexcar		1	Test in progress 8%
Kiakia.com	Kia	1		Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The McCourt Foundation	$142	0.0%	100%	100%	4.0ad units	Core Performer
Catalina Paints (Benjamin Moore)	$48	+100.0%	0%	100%	2.0ad units	Test run	+1
California Association of Realtors	$47	0.0%	0%	100%	2.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Episode 1513: West Coast Bias - The Other Guys (and Your Lakers)

0:00 / 0:37

Direct Response

E

#1

Run on 1x episode

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