What A Day Podcast Advertising - Audience, Sponsors & Contact

Overview

What A Day provides a concise, daily deep dive into the most significant news and emerging trends, delivered Monday through Friday in just 20 minutes. Hosted by Jane Coaston, the podcast distinguishes itself by offering in-depth reporting and substantive analysis, deliberately avoiding sensationalism for factual, expert-driven discussions. It targets intellectually curious listeners seeking to understand the complexities of US politics, government policy, the societal impact of technology, and broader cultural shifts. Recurring themes include the intersection of technology and governance, the evolution of political parties, and critical social issues, often featuring interviews with leading experts and reporters. This podcast is ideal for those who value informed perspectives and a clear, analytical approach to current events, making it a vital listen for staying abreast of the forces shaping today and tomorrow.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

262.7K

Est. Podcast Downloads

250.4K

Av. Youtube Views

12,327

Instagram

607k

YouTubers Subscribers

82k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

BAD

33%

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The Bottom Line

This show has an estimated 262.7K audience size, runs 33% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Jane Coaston

Jane Coaston is a leading journalist and political commentator, known for her incisive analysis of American politics and current events. As the host of Crooked Media's "What A Day" podcast, she delivers daily in-depth reporting and substantive commentary, aiming to provide nuanced perspectives beyond partisan divides. Coaston's approach is characterized by intellectual rigor and wit, engaging complex discussions with precision. Her work on "What A Day" premiered at #1 on the Apple Podcasts charts, solidifying its impact in the political media landscape. Previously, she hosted "The Argument" for The New York Times, where she further established her reputation for critical thought and informed discourse. Coaston consistently challenges assumptions, fostering open dialogue on topics ranging from American conservatism to social justice issues, and has expanded the podcast's reach to YouTube.

Age: 38 years
Nationality: American
Education: B.A., University of Michigan

Age: 38 years
Nationality: American
Education: B.A., University of Michigan

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Crookedcrooked.com	Crooked	5	6	2	4	6	4	2	3	1	10	8	11	3	9	8	7	2	1	3	4	1	2	8	2		Core Performer 83%
Grangergrainger.com	Granger										3	3	2		2	4	1	1		3	7	8	2	1	4	2	Core Performer 83%
Vrbovrbo.com	Vrbo								1	5	3	4	4	3	2	1	3		1	1	1	2	1	1	4	1	Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Crooked media production	$93,275	+1064.0%	77%	99%	148.0ad units	Core Performer	+1
Granger retail	$78,416	+6000.6%	0%	95%	40.0ad units	Core Performer	+1
Banyan Botanicals	$50,030	+4382.1%	100%	100%	12.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Politics In The Paint

0:00 / 1:05

Brand Awareness

P

#1

Run on 1x episode

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