Real Life Real Crime Podcast Advertising - Audience, Sponsors & Contact

Overview

Real Life Real Crime offers an unparalleled deep dive into the world of true crime, hosted by former detective Woody Overton. Leveraging his extensive firsthand experience, the podcast provides unique, insider perspectives on cases he has personally investigated, alongside discussions on legal complexities, cold case advocacy, and current crime events. Distinctive for its commitment to justice, the show features segments like "#JusticeFor" highlighting community involvement and "Scorched" examining miscarriages of justice. With a gripping yet empathetic tone, it appeals to true crime aficionados, legal system enthusiasts, and listeners passionate about advocacy and understanding the intricate realities of crime and its societal impact. The podcast stands out for its blend of investigative storytelling, expert analysis, and a strong focus on seeking truth and closure.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

89,880

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Direct Response

Brands with CTAs

GREAT

94%

Host Read %

% of host read ads

BAD

35%

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The Bottom Line

This show has an estimated 89.9K audience size, runs 35% host read ads and promotes 94% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
BetterHelpbetterhelp.com	BetterHelp	1	7	5	5	3	5	2	2	7	8	4	3	6	6	8	7	4	6	5	5	5	6	5	6	6	6	2	Core Performer 100%
Menardsmenards.com	Menards														1	6	3	2	5	4	7	7	6	4	5	12	22	4	Core Performer 100%
Mint Mobilemintmobile.com	Mint Mobile																2	1	7	7	8	8	2	3	4	8	2		Core Performer 92%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
BetterHelp mental health care	$432,556	+4.3%	98%	100%	168.0ad units	Core Performer	+1
Mood	$320,737	0.0%	100%	100%	123.0ad units	Core Performer	+1
PharmaNutra pharmaceuticals	$186,411	0.0%	100%	100%	71.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

True Crime Time For October 6, 2026 | A Mother-Daughter Murder Plot, 35 Shot at a Block Party & Military Death Row

0:00 / 1:29

Direct Response

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