Velvet's Edge with Kelly Henderson Podcast Advertising - Audience, Sponsors & Contact

Overview

Velvet's Edge with Kelly Henderson delves into the complexities of personal growth, mental well-being, and navigating relationships. Hosted by celebrity stylist Kelly Henderson, the podcast combines her personal anecdotes of overcoming life's challenges with deep dives featuring therapists, healers, and relationship experts like Thais Gibson. Episodes explore themes such as the stages of healthy relationships, understanding toxic cycles, and finding purpose in pain, often with the candid, humorous insights of co-host Chip Dorsch. This podcast is for listeners seeking authentic conversations about self-discovery, emotional intelligence, and building genuine connections, offering both expert frameworks and a relatable 'friend-like' perspective on life's messy truths. It distinguishes itself by blending professional guidance with a personal, empathetic, and occasionally comedic approach to internal transformation.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

18,309

Est. Podcast Downloads

18,300

Av. Youtube Views

9

Instagram

227k

YouTubers Subscribers

1k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

BAD

3%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 18.3K audience size, runs 3% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Kelly Henderson

Based in Nashville, Kelly Henderson leverages a fifteen-year career as a celebrity stylist for figures like Dierks Bentley and Garth Brooks to transition into the wellness and mental health space. Through her multimedia brand, Velvet’s Edge, she hosts long-form conversations that delve into the psychological underpinnings of modern life, specifically focusing on 12-step recovery and holistic healing. Her podcast, part of the iHeartRadio network, regularly features professional collaborations with psychic medium John Edward and health experts like Dr. Michael Breus to address the intersections of physical wellness and spiritual growth. Henderson recently launched a video-first series exploring 'The 2026 Shift,' which utilizes astrological frameworks to navigate career burnout and life transitions. This work serves as an extension of her previous experience with media giants CMT and Glamour, shifting from external aesthetics to internal 'shadow work' through named content formats like Monthly Astrology and intensive experiential therapy explainers that assist her audience in identifying unhealed relationship patterns.

Age: 44 years
Nationality: American
Education: University of Louisiana at Lafayette

Age: 44 years
Nationality: American
Education: University of Louisiana at Lafayette

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10
Grangergrainger.com	Granger	2	2	3	3	1	1	2	3	2	1	1	1	4	3	2	1	1	Core Performer 83%
T-Mobilet-mobile.com	T-Mobile							5	3	4	1			4	4	2	2	3	Core Performer 67%
Chasechase.com	Chase	2	1	2	4	3	4	5	5		1			1	1	4	2	2	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$53,030	-10.4%	1%	100%	203.0ad units	Core Performer	+1
Chase	$10,030	-52.4%	0%	72%	50.0ad units	Core Performer	+1
Public Investing financial services	$6,738	0.0%	0%	100%	23.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Peptides Explained: What’s Real, What’s Hype & What You Need to Know with Jay Campbell (The Velvet)

0:00 / 3:53

Direct Response

P

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌