The John Kobylt Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The John Kobylt Show offers a blunt and fast-paced analysis of breaking news, local politics, crime, and social issues, with host John Kobylt digging beyond headlines to expose what he perceives as hidden truths and corruption. Known for his direct commentary and critical perspective, the podcast appeals to listeners seeking an opinionated and investigative take on current events, particularly those interested in California-specific political and social developments. Kobylt's style is confrontational, often challenging official narratives and providing a distinct viewpoint on topics ranging from government policies and urban issues to high-profile criminal cases, making it a go-to for audiences who appreciate unfiltered, in-depth discussions.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

18,367

Est. Podcast Downloads

16,000

Av. Youtube Views

2,367

YouTubers Subscribers

9k

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

1%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

The Bottom Line

This show has an estimated 18.4K audience size, runs 1% host read ads and promotes 87% of ads for direct response advertisers.

Creator Influence

John Kobylt

John Kobylt serves as the central voice of the John Kobylt Show on KFI AM 640 and iHeartRadio, where he delivers high-energy political commentary and news analysis. Formerly one-half of the long-running John and Ken duo, he transitioned to a solo format in early 2024, expanding his reach through daily studio livestreams on YouTube. Kobylt focuses on Southern California civic issues, notably through his "He’s Losing It" segments which target local government inefficiency. He has documented the failures of the Los Angeles Inside Safe program and recently interviewed CA Republican Gubernatorial candidate Steve Hilton regarding state-wide allegations. His investigative focus includes exposing Medicare fraud within the California hospice system and critiquing the high-speed rail initiative. Known for a confrontational style, he uses live caller interactions to drive discussions on fiscal policy and public safety. This transition to solo broadcasting marks a significant period of solo growth following three decades of partnered radio dominance in the Los Angeles market.

Age: 65 years
Nationality: American
Education: Seton Hall University

Age: 65 years
Nationality: American
Education: Seton Hall University

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Just Food for Dogsjustfoodfordogs.com	Just Food for Dogs	11	12	13	10	10	8	6	8	12	13	1	2	16	14	15	15	10	12	Core Performer 100%
Organic Valleyorganicvalley.com	Organic Valley		5	6	13	9	3	9	12	11	12	19	12	4	6	3	7	4	2	Core Performer 100%
The Hartfordthehartford.com	The Hartford		2	6	17	5	5	7	13	10	9	9	3	7	3	12	7	1	2	Core Performer 100%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
iHeartRadio	$100,100	+863.4%	1%	96%	384.0ad units	Core Performer	+1
Orderly Meds	$87,050	-13.3%	0%	100%	360.0ad units	Core Performer	+1
Public Investing financial services	$81,002	0.0%	3%	97%	284.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Ads and Episodes

Meta Sued Again (08/07)

0:00 / 0:40

Direct Response

M

#1

Run on 1x episode

‌
‌
‌
‌

Unlock show and brand data, including top ads, overall spend, and the ability to listen to ads.

Recent Episodes

‌
‌
‌