Upon Further Review Podcast Advertising - Audience, Sponsors & Contact

Overview

Upon Further Review offers an in-depth look into the Las Vegas Raiders, providing dedicated fans with comprehensive team news, transaction updates, and strategic game analysis. Hosted by Paul Gutierrez, the podcast features expert commentators like Cynthia Frelund and interviews with current and former players, offering unique insights into both on-field performance and off-the-field stories, such as player initiatives and personal experiences. This podcast is essential for NFL enthusiasts seeking detailed breakdowns of upcoming matchups, tactical discussions, and a deeper connection to the team through player perspectives, making it a go-to source for understanding the Raiders' season beyond the headlines.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

4,460

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

10%

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The Bottom Line

This show has an estimated 4.5K audience size, runs 10% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/27	Week5/4	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/20	Week7/27	Week8/3	Week8/10	Week8/24	Week8/31	Week9/7	Week9/14	Week9/21	Week9/28	Week10/5
Raiders Experiencesraidersexperiences.com	Raiders Experiences	3	2	2	2	2	2	2	2	2	6	3	2	4	5	2	2	2	2	2	Core Performer 92%
Travel Nevadatravelnevada.com	Travel Nevada		1		1	1	1		1	1	1	1			1	1			1	1	Core Performer 58%
Visit Las Vegasvisitlasvegas.com	Visit Las Vegas			1				1			2	1		1	2		2	1			Core Performer 50%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65+

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k+

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Raiders Experiences	$2,028	+2.7%	2%	100%	45.0ad units	Core Performer
Naqvi Injury Law	$1,517	0.0%	0%	100%	34.0ad units	Core Performer	+1
Coors Light food production	$1,365	+285.7%	83%	0%	23.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Raiders making moves during free agency tampering | Per Sources

0:00 / 0:11

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