Upfront - A Women's Football Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Upfront is the definitive podcast for fans of women's football, offering a comprehensive and insightful look into the sport from grassroots to the professional leagues. Hosted by Chloe Morgan and Rachel O'Sullivan, the podcast provides weekly reactions, in-depth analysis of matches, transfer news, and league developments across competitions like the WSL and international tournaments. Beyond the scorelines, it delves into the compelling cultural narratives surrounding women's football, featuring interviews with prominent figures like Chelsea legend Claire Rafferty, who shares personal experiences on topics such as living with ADHD and post-retirement careers. The show maintains a professional yet engaging tone, targeting an audience passionate about the tactical, human, and societal aspects of the women's game, making it a crucial listen for anyone seeking to understand the sport's evolving landscape and its impactful stories.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

9,340

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Direct Response

Brands with CTAs

GREAT

93%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 9.3K audience size, runs 3% host read ads and promotes 93% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week4/20	Week4/27	Week5/18	Week5/25	Week6/1	Week6/8	Week8/17	Week8/24
Acastacast.com	Acast	3	1	1		1			2	Test in progress 8%
Auraaura.com	Aura				1	2		2		Test in progress 8%
Lead Humanleadhuman.com	Lead Human					2	2			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
The Score Bet	$2,258	0.0%	0%	100%	22.0ad units	Core Performer	+1
Red Cross nonprofit organization management	$1,661	0.0%	0%	100%	17.0ad units	Core Performer	+1
Acast online media	$1,033	-100.0%	0%	100%	9.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Man City are champions, Brighton make history and goodbye Beth Mead

0:00 / 0:17

Brand Awareness

M

#1

Run on 1x episode

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