Unbelievable? Podcast Advertising - Audience, Sponsors & Contact

Overview

Unbelievable? offers a weekly podcast, blog, and video series hosted by Ruth Jackson and a team of thinkers and Christian apologists.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

51,336

Est. Podcast Downloads

39,760

Av. Youtube Views

11,576

Instagram

5k

YouTubers Subscribers

275k

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Direct Response

Brands with CTAs

GREAT

92%

Host Read %

% of host read ads

BAD

18%

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The Bottom Line

This show has an estimated 51.3K audience size, runs 18% host read ads and promotes 92% of ads for direct response advertisers.

Creator Influence

Premier Unbelievable

Based in the United Kingdom, Premier Unbelievable emerges as a specialized media outlet focused on the intersection of Christian theology, secular philosophy, and modern science. The brand operates as a forum for intellectual bridge-building, frequently featuring high-level interactions between scholars like William Lane Craig and Alex Malpass. Through its flagship podcast Unbelievable and the high-production video series The Big Conversation, the channel explores difficult inquiries regarding the Kalam Cosmological Argument, the fine-tuning of the universe, and the cognitive science of belief. A recent highlight for the platform includes hosting the simulation of the 2026 Templeton Prize winner Simon Conway Morris to discuss the harmony of science and scripture. By facilitating structured debates between global voices including Alex O’Connor and Trent Horn, Premier Unbelievable provides industry professionals with a sophisticated perspective on the role of faith in the public square. The content maintains a technical yet accessible tone suitable for academic and theological research.

Age: 21 years
Nationality: British
Education: Theology/Philosophy/Science, Multiple Universities

Age: 21 years
Nationality: British
Education: Theology/Philosophy/Science, Multiple Universities

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Recent Campaigns

	Advertisers	Week4/13	Week4/20	Week4/27	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Premier Insightpremierinsight.org	Premier Insight	2	4	2	3	5	2	4	2	2	1	1	1	2	1	2		4	2	Core Performer 83%
University of St Andrewsst-andrews.ac.uk	University of St Andrews									3	2	3	1	2	1	2	2		2	Core Performer 75%
Zip Recruiterziprecruiter.com	Zip Recruiter	1	1		2	1	1	2	1						1			1	1	Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Premier Insight	$66,793	-36.1%	52%	100%	75.0ad units	Core Performer	+1
Good News People	$24,600	0.0%	0%	100%	41.0ad units	Core Performer	+1
CS Lewis Podcast	$20,771	0.0%	14%	100%	29.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Was the Cross not enough? Rethinking the atonement with two Bible Scholars David Moffitt and Jonathan Rowlands

0:00 / 0:47

Direct Response

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#1

Run on 1x episode

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