Two Deep | The Longest-Running Hokies Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Two Deep is the definitive podcast for Virginia Tech Hokies sports fans, offering comprehensive and passionate coverage primarily focused on football. As the longest-running Hokies podcast, it delivers a multi-faceted listening experience through various shows: "Hokies Under the Influence" provides detailed game previews and recaps with a casual, fan-centric approach; "College Football Monday" broadens the scope to national college football discussions from a Hokies perspective; and "Memory Lane" delves into the team's most memorable games and players. The podcast appeals to dedicated Hokies supporters and general college football enthusiasts seeking in-depth analysis, current news, historical insights, and an engaging, knowledgeable community perspective on their favorite team and the wider sport.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,760

Instagram

3k

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Direct Response

Brands with CTAs

GREAT

88%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 3.8K audience size, runs 100% host read ads and promotes 88% of ads for direct response advertisers.

Creator Influence

Two Deep Podcast🎙️🏈🦃

Two Deep Podcast is a cornerstone of Virginia Tech athletics storytelling, blending deep analysis with the heart of Hokie Nation. Launched in 2015, the show established a rhythm of game previews, recaps, and reflective features that map the program’s highs and lows across seasons. The creators expanded the feed over time, adding a national College Football Monday with a distinctive Virginia Tech perspective and Memory Lane, a series that revisits pivotal games and players that define the school’s sports heritage. Their YouTube debut in 2023, after joining the Sons of Saturday network, amplified their reach. Episodes weave informed breakdowns, interviews, and rapid reactions to coaching moves and press conferences, creating a living chronicle of modern Hokies athletics.

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/23	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week7/13	Week8/3	Week8/17	Week8/24
Rhobackrhoback.com	Rhoback	1	2	1	1	1	1	1	1	1	2	1	1	1	1	1					Past Performer 17%
Alumni Hallalumnihall.com	Alumni Hall																		2	1	Test in progress 17%
Salem Red Soxsalemsox.com	Salem Red Sox																1	1			Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Rhoback apparel & fashion	$2,150	-100.0%	100%	100%	31.0ad units	Core Performer	+1
Jack Daniels environmental services	$901	0.0%	100%	54%	13.0ad units	Core Performer	+1
Compass Coffee restaurants	$805	0.0%	100%	100%	12.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

4-Star Flips to the Hokies, Assistants Speak, Best 2026 CFB Win Total Bets

0:00 / 0:40

Direct Response

4

#1

Run on 1x episode

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