The Independent: A Notre Dame Football Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Independent: A Notre Dame Football Podcast offers an essential, in-depth analysis for dedicated fans of the Fighting Irish. Hosted by seasoned beat reporters Pete Sampson and Matt Fortuna, this twice-weekly podcast provides unparalleled insider access and expert commentary on the Notre Dame football program. Episodes feature comprehensive game previews, detailed recaps, and discussions on team performance, player dynamics, and College Football Playoff implications, often including insights from industry guests. The show's tone is analytical and passionate, catering to an audience eager for deep dives beyond standard sports headlines. It's ideal for listeners who want to understand the strategic nuances, stay updated on team developments, and engage with the broader cultural significance of Notre Dame football.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

11,994

Est. Podcast Downloads

6,580

Av. Youtube Views

5,414

YouTubers Subscribers

6k

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Direct Response

Brands with CTAs

GREAT

87%

Host Read %

% of host read ads

BAD

38%

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The Bottom Line

This show has an estimated 12K audience size, runs 38% host read ads and promotes 87% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/23	Week3/30	Week4/6	Week4/20	Week5/11	Week6/1	Week6/22	Week6/29	Week7/13	Week7/27	Week8/3	Week8/10	Week8/17
Mint Mobilemintmobile.com	Mint Mobile												1	1	3	1	1	Longer term buy 42%
Obvious shirtsobviousshirts.com	Obvious shirts	1	1	3	1	1		2	1	1	1	1	1	1				Longer term buy 33%
Rhobackrhoback.com	Rhoback	1	1	3	1	1	1	1	1		1	1	1		1			Longer term buy 33%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Obvious shirts	$12,515	-41.7%	100%	85%	52.0ad units	Core Performer	+1
Rhoback apparel & fashion	$11,576	-42.9%	100%	100%	50.0ad units	Core Performer	+1
DraftKings Sportsbook computer games	$8,932	0.0%	94%	100%	36.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Notre Dame has new alternate jerseys, a jersey patch and oh, by the way, camp starts next week

0:00 / 0:30

Brand Awareness

N

#1

Run on 1x episode

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