Truth & Movies: A Little White Lies Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

Truth & Movies, a podcast from the acclaimed Little White Lies film magazine, offers a comprehensive and intelligent look at the world of cinema. Each episode features in-depth reviews of the latest cinematic releases, from major blockbusters to independent gems, alongside insightful interviews with contemporary filmmakers. A distinctive segment, the 'Film Club,' re-examines and critically re-evaluates classic films, providing historical context and fresh perspectives. Hosted by film critics and contributors, the podcast blends informed discussion with passionate analysis, making it essential listening for cinephiles, film students, and anyone seeking a deeper understanding of film as an art form and its cultural impact.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

1,380

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

BAD

12%

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The Bottom Line

This show has an estimated 1.4K audience size, runs 12% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week4/27	Week5/4	Week5/18	Week5/25	Week6/1	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13
Chasechase.com	Chase			3	6		3	3	3	2			Longer term buy 25%
Acastacast.com	Acast	2	1	2	2			1		1	2		Longer term buy 25%
Progressive Insuranceprogressive.com	Progressive Insurance					3			3			2	Test in progress 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Chase	$278	-77.8%	0%	60%	20.0ad units	Core Performer	+1
Steady online media	$201	0.0%	82%	100%	11.0ad units	Core Performer	+1
Acast online media	$184	+278.0%	0%	91%	11.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Project Hail Mary | Ready Or Not 2: Here I Come | The Martian (2015)

0:00 / 0:18

Direct Response

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#1

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