Trust the Plan Podcast with Nick Hopwood, CFP® and Jim Pilat, CFP® Podcast Advertising - Audience, Sponsors & Contact

Overview

The Trust the Plan Podcast, hosted by Certified Financial Planners Nick Hopwood and Jim Pilat, offers expert guidance on achieving financial peace of mind, particularly for retirement. The show delves into comprehensive wealth management strategies, investment principles, and the emotional 'why' behind financial decisions. It caters to individuals and families seeking to build generational wealth, navigate current financial policies like newborn investment accounts, and make informed choices for their future. With a focus on education and practical application, the podcast aims to demystify complex financial topics, empowering listeners to secure their financial well-being and plan for a confident future.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

280

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

97%

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The Bottom Line

This show has an estimated 280 audience size, runs 97% host read ads and promotes 100% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/13	Week4/27	Week5/4	Week5/11	Week6/8	Week6/22	Week7/6	Week7/13	Week7/20	Week8/10
Peak Wealth Managementpeakwm.com	Peak Wealth Management	3	2	4	1		6	1	2	4	1	3	1	4	1	1	1	Core Performer 50%
MBC Retirement Servicesmbcretirement.com	MBC Retirement Services									1								Test run 0%
Texans on Missiontexansonmission.org	Texans on Mission					1												Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Peak Wealth Management	$236	+29.9%	97%	100%	62.0ad units	Core Performer	+1
WJR media production	$6	0.0%	100%	100%	1.0ad units	Test run	+1
Texans on Mission	$6	0.0%	100%	100%	1.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Market Had a MONSTER Week. What Comes NEXT?

0:00 / 1:31

Direct Response

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#1

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