MGoBlog: The MGoPodcast Podcast Advertising - Audience, Sponsors & Contact

Overview

MGoBlog: The MGoPodcast offers comprehensive and analytical coverage of University of Michigan athletics, primarily focusing on football and hockey. Featuring multiple segments like the main MGoPodcast, The Teams historical podcast, and The Michigan Hockeycast, the show provides in-depth game recaps, strategic breakdowns, player analysis, and historical context. It caters to a dedicated audience of Michigan sports fans and college athletics enthusiasts seeking detailed insights, passionate discussions, and a deep dive into the culture and history surrounding their favorite teams. The podcast distinguishes itself through its multi-faceted approach, combining current event analysis with rich historical narratives, making it an essential listen for anyone following the Wolverines.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

18,360

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Direct Response

Brands with CTAs

GREAT

90%

Host Read %

% of host read ads

OKAY

53%

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The Bottom Line

This show has an estimated 18.4K audience size, runs 53% host read ads and promotes 90% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week6/22	Week7/27	Week8/17
Michigan Law Gradmichiganlawgrad.com	Michigan Law Grad	1	2	2	1	3	2	1	1	1	1	1	3	Longer term buy 25%
Underground Printingundergroundshirts.com	Underground Printing	3	3	3	4	6	3	2	3		2		8	Past Performer 17%
Peak Wealth Managementpeakwm.com	Peak Wealth Management	2	2	2	2	4	2	2	2		2		5	Past Performer 17%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Underground Printing	$18,559	-100.0%	58%	98%	65.0ad units	Core Performer
Peak Wealth Management	$15,279	-100.0%	61%	100%	49.0ad units	Core Performer	+1
Michigan Law Grad	$13,146	+57.0%	82%	100%	33.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

MGoPodcast 18.0.c: Someone Always Has To Die

0:00 / 0:17

Direct Response

M

#1

Run on 1x episode

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