Today with David McCullagh Podcast Advertising - Audience, Sponsors & Contact

Overview

Today with David McCullagh is a daily current affairs podcast that delves into the most pressing issues shaping Ireland and beyond. Hosted by David McCullagh, the show offers a blend of live reports, expert analysis, and insightful conversations, moving beyond headlines to explore the nuances of politics, social policy, and everyday life. Episodes frequently feature interviews with political correspondents, policy experts, and community leaders, providing diverse perspectives on topics ranging from housing and migration to public safety and infrastructure. The podcast targets engaged citizens seeking in-depth understanding and critical discussion of contemporary challenges, offering a comprehensive and analytical approach to news reporting that informs and encourages civic discourse. Its tone is serious and informative, making it ideal for listeners who value detailed journalistic inquiry and a broad spectrum of viewpoints on current events.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

480

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Direct Response

Brands with CTAs

GOOD

66%

Host Read %

% of host read ads

BAD

3%

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The Bottom Line

This show has an estimated 480 audience size, runs 3% host read ads and promotes 66% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/8	Week7/27	Week8/3
Care Heating and Coolingcareheatingandcooling.com	Care Heating and Cooling		11	10	Test in progress 17%
Care Heating and Coolingcarehvac.com	Care Heating and Cooling		1		Test in progress 8%
Citroëncitroen.ie	Citroën	1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Cash and Carry Kitchens	$557	0.0%	1%	62%	116.0ad units	Core Performer
Care Heating and Cooling	$57	+100.0%	0%	100%	11.0ad units	Core Performer	+1
Honda	$10	-100.0%	0%	0%	2.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

An area the size of Luxembourg lost to wildfires across Europe so far this summer

0:00 / 0:24

Direct Response

A

#1

Run on 1x episode

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