T-Bone & Tyvis Podcast Advertising - Audience, Sponsors & Contact

Overview

T-Bone & Tyvis delivers a lively daily sports talk show, primarily centered on college football, particularly Ohio State, and the NFL. Hosted by former Buckeye and NFL player Tyvis Powell and the boisterous Jonathan "T-Bone" Smith, the podcast blends insightful sports analysis with personal anecdotes from Powell's playing career. Listeners can expect engaging discussions on current football news, coaching changes, and team dynamics, often infused with a comedic tone and lighthearted banter between the hosts. It caters to sports enthusiasts seeking an entertaining and informative start to their day, offering a unique blend of expert commentary, fan-centric perspectives, and humor, making it a distinctive voice in Columbus sports radio.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

520

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Direct Response

Brands with CTAs

OKAY

46%

Host Read %

% of host read ads

BAD

16%

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The Bottom Line

This show has an estimated 520 audience size, runs 16% host read ads and promotes 46% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17
Atlas Butleratlasbutler.com	Atlas Butler	37	33	22	36	30	34	43	38	27	24	22	25	24	26	21	22	22	31	28	34	26	33	35	28	34	5	Core Performer 92%
Behind the O971thefan.com	Behind the O	10	6	1	7	8	13	13	11	13	10	3	6	6	7	12	12	10	9	7	2	6	2	1	1	2	2	Core Performer 92%
Capital Ford of Columbuscapitalfordofcolumbus.com	Capital Ford of Columbus									5	1	2	5	5	5	3	7	3	10	9	4	5	8	6	4	3		Core Performer 83%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Atlas Butler	$6,994	-6.4%	1%	0%	1283.0ad units	Core Performer	+1
Logan AC and Heat Services consumer services	$1,710	-95.4%	7%	7%	332.0ad units	Core Performer	+1
Behind the O	$1,659	-64.8%	4%	72%	315.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

T-Bone & Tyvis August, 11, 2026

0:00 / 1:04

Direct Response

T

#1

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