The Zach Lowe Show Podcast Advertising - Audience, Sponsors & Contact

Overview

The Zach Lowe Show offers a rigorous and insightful deep dive into the world of the NBA, led by acclaimed basketball analyst Zach Lowe. Each episode features detailed game breakdowns, comprehensive team analyses, and speculative discussions on player trades and league-wide trends, often with high-profile guests like coaches and seasoned journalists. The podcast caters to dedicated basketball enthusiasts, fantasy players, and anyone seeking an advanced understanding of the sport's strategic nuances and current events. It distinguishes itself through its analytical depth, expert commentary, and ability to dissect complex basketball topics, providing listeners with unparalleled insights into the Association.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

84,214

Est. Podcast Downloads

40,860

Av. Youtube Views

43,354

YouTubers Subscribers

66k

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Direct Response

Brands with CTAs

GOOD

76%

Host Read %

% of host read ads

BAD

25%

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The Bottom Line

This show has an estimated 84.2K audience size, runs 25% host read ads and promotes 76% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3
FanDuelfanduel.com	FanDuel	1	3	3	3	3	3	4	4	4	8	5	4	5	3	3	1	3	1	3	3	1	3	1	1	Core Performer 75%
State Farmstatefarm.com	State Farm	3	1	1	1			1	2	1	3	2	3	4	2	4	4	3	2	1	2		3	1	1	Core Performer 67%
Whole Foods Marketwholefoodsmarket.com	Whole Foods Market															2	1	2			1	1	3	2	1	Core Performer 58%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
FanDuel	$137,783	-19.1%	50%	87%	92.0ad units	Core Performer	+1
State Farm insurance	$70,639	-60.8%	46%	5%	56.0ad units	Core Performer	+1
Michelob Ultra	$69,409	-80.3%	46%	98%	41.0ad units	Core Performer	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Knicks Are NBA Champions! The Moments We’ll Remember Forever.

0:00 / 1:00

Direct Response

T

#1

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