The Working Songwriter Podcast Advertising - Audience, Sponsors & Contact

Overview

The Working Songwriter offers an intimate and insightful look into the world of music creation through weekly conversations with acclaimed songwriters. Hosted by Joe Pug, the podcast delves into the artistic journeys, creative processes, and industry experiences of musicians, from their early influences to their most celebrated works. Each episode provides a unique perspective on the craft of songwriting, exploring themes of inspiration, collaboration, and the challenges of a career in music. This podcast is ideal for aspiring artists, music enthusiasts, and anyone interested in the behind-the-scenes stories and artistic development within the music industry, offering both entertainment and valuable educational insights into the art form.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

33,040

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Direct Response

Brands with CTAs

GREAT

97%

Host Read %

% of host read ads

GREAT

92%

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The Bottom Line

This show has an estimated 33K audience size, runs 92% host read ads and promotes 97% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week3/2	Week3/16	Week3/30	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week7/6	Week7/13	Week7/20	Week7/27
Bandzooglebandzoogle.com	Bandzoogle	2	2	2	2	1	2	1	2	1	2	1	2	1	2	2	1	2	1	Core Performer 58%
Chiefschiefsonbroadway.com	Chiefs											1	1	1	1					Longer term buy 25%
The Bluegrass Situationthebluegrasssituation.com	The Bluegrass Situation											1	1			1	1			Longer term buy 25%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Bandzoogle	$25,890	0.0%	100%	100%	44.0ad units	Core Performer	+1
Banzougal	$4,031	0.0%	100%	100%	5.0ad units	Core Performer
Joe Pug Music	$4,031	+100.0%	100%	100%	4.0ad units	Core Performer

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

Classic Episode - Allison Russell

0:00 / 0:29

Direct Response

C

#1

Run on 1x episode

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