Ari Herstand is a multifaceted entrepreneur, author, musician, and advocate, widely recognized as a pivotal voice for independent artists in the modern music industry. Based in Los Angeles, California, Herstand rose to prominence through his practical, "no BS" approach to music business education, empowering countless creatives to build sustainable careers without traditional label dependency. He operates Ari's Take, Inc., a comprehensive platform encompassing a best-selling book, a Webby Award-winning podcast, and an acclaimed online academy, all dedicated to demystifying the complexities of the new music business. Born on June 1, 1985, and raised in Minnesota and Wisconsin, Herstand's deep understanding of the artist's journey stems from his own extensive career as a touring singer-songwriter. He has performed over 1,000 shows, leading him to grasp the challenges and opportunities facing independent musicians firsthand. This personal experience became the bedrock of his mission: to provide the education he wished he had received in college. Beyond his educational ventures, Herstand continues to perform as the frontman "Copper Jones" for his funk/soul band, Brassroots District, maintaining his artistic roots. Herstand's influence extends far beyond education. He is a prominent music industry journalist, contributing as a regular columnist for Variety, where he conducts investigative reporting on critical issues like streaming fraud and fair artist compensation. His advocacy was notably impactful during the debate over California's AB5 law, where he passionately rallied over 185,000 signatures, actively negotiating to protect independent musicians. As a voting member of the Recording Academy, he champions their advocacy work and support initiatives like MusiCares, underscoring his commitment to the well-being of the music community. Through Ari's Take Academy, his online school, Herstand has educated thousands of students, equipping them with essential skills in marketing, monetization, and fan engagement. His flagship book, "How To Make It in the New Music Business," is now in its third edition and is adopted by over 300 universities globally, solidifying his status as a thought leader. Collaborating with industry giants like Spotify, and working alongside emerging talents, Ari Herstand remains at the forefront of shaping a more equitable and artist-friendly future for the music landscape. His dedication to transparency, ethical practices, and artist empowerment defines his robust public persona and impactful career.