The Wine Makers on Radio Misfits Podcast Advertising - Audience, Sponsors & Contact

Overview

The Wine Makers on Radio Misfits offers an authentic and accessible deep dive into the global wine industry. Hosts Sam Coturri, Bart Hansen, and Brian Casey, with decades of experience, engage in laid-back, yet highly informative conversations with winemakers, sommeliers, and industry trailblazers. The podcast demystifies complex topics like biodynamic farming, viticulture, and wine sourcing, making it enjoyable for both novices and seasoned enthusiasts. Episodes frequently explore the passion, business, and cultural impact behind wine, highlighting individual journeys and the evolving landscape of viticulture. This show stands out by delivering genuine insights and practical advice through candid discussions, fostering a vibrant appreciation for wine beyond the bottle.

Show Impressions

Estimates only, not verified by show

Est. Podcast Downloads

3,300

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Direct Response

Brands with CTAs

GREAT

91%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 3.3K audience size, runs 100% host read ads and promotes 91% of ads for direct response advertisers.

Recent Campaigns

	Advertisers	Week6/1	Week6/8	Week6/15	Week6/22
Rossi Ranchrossiranch.com	Rossi Ranch			1	1	Test in progress 17%
Joseph Phelpsjosephphelps.com	Joseph Phelps			2		Test in progress 8%
Passaggio Winespassaggiowines.com	Passaggio Wines	1	1			Test in progress 8%

Northwind Foodsnorthwindfoods.com	Northwind Foods		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
Blue Canoe Financebluecanoe.io	Blue Canoe Finance	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
SignalPath Labssignalpathlabs.com	SignalPath Labs	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
Oak & Anchoroakandanchor.co	Oak & Anchor	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
Brightline Healthbrightlinehealth.com	Brightline Health		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

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Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Sonoma Valley Vintners and Growers Alliance	$275	0.0%	100%	100%	7.0ad units	Core Performer
DTC Wine Symposium food production	$164	0.0%	100%	100%	5.0ad units	Core Performer	+1
K&L Wines	$131	0.0%	100%	100%	3.0ad units	Test run

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Wine Makers – Robyn Sebastiani, Sonoma Valley Vintners and Growers Alliance

0:00 / 3:20

Direct Response

T

#1

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