The Direct to Consumer (DTC) Wine Symposium is the leading U.S. conference dedicated to winery direct-to-consumer sales and marketing. It serves as a key educational and networking platform for wine professionals, including those in marketing, wine club management, sales, and hospitality. The event features inspiring keynotes, practical workshops, and a comprehensive trade show, providing attendees with actionable strategies to thrive in the DTC wine market.

Held annually in Monterey, California, the symposium attracts over 600 industry professionals, many of whom are senior leaders such as owners and executives. The event combines professional development with the vibrant local wine culture, offering opportunities for networking in a scenic coastal setting. Organized by Free the Grapes!, the symposium is recognized for its high-quality programming and strong attendee satisfaction, making it a valuable resource for the wine industry community.