The Urbanist Agenda Podcast Advertising - Audience, Sponsors & Contact

Overview

The Urbanist Agenda, hosted by the creator of Not Just Bikes, offers an insightful and critical examination of contemporary urban planning and mobility challenges. Each episode delves into the political, social, and infrastructural complexities shaping our cities, from analyzing the influence of pro-car political parties and fossil fuel interests to dissecting the hurdles of cross-border train travel in the EU. The podcast aims to educate listeners on how policy decisions and societal structures impact urban environments, advocating for more sustainable and human-centric city designs. It targets an audience passionate about urbanism, public policy, and sustainable transportation, providing a deeper understanding of the forces at play in making cities work better for everyone.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

456.7K

Est. Podcast Downloads

3,500

Av. Youtube Views

453.2K

YouTubers Subscribers

1.3m

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Direct Response

Brands with CTAs

GREAT

100%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 456.7K audience size, runs 100% host read ads and promotes 100% of ads for direct response advertisers.

Creator Influence

Jason Slaughter

Jason Slaughter serves as the creator of Not Just Bikes and host of The Urbanist Agenda, a series examining global infrastructure through the lens of Dutch urban design. Drawing from a professional background in international technology and software, he provides comparative analysis of transit-oriented development and pedestrian safety. His work popularized the Strong Towns philosophy for a digital audience and introduced the viral concept of the orange pill to describe the shift toward human-centric city planning. He frequently collaborates with industry experts such as Reece Martin of RMTransit and Ray Delahanty of CityNerd to breakdown complex zoning and transportation logistics. Recent content includes How to Fight Back Against Anti-Urbanism Lies, which addresses regional planning controversies. As a founding member of the creator-owned service Nebula, he produces extended educational documentaries that challenge the financial and social sustainability of car-dependent suburbia, making him a central figure in modern civil engineering discourse.

Age: 49 years
Nationality: Canadian
Education: Unknown, Unknown

Age: 49 years
Nationality: Canadian
Education: Unknown, Unknown

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Recent Campaigns

	Advertisers	Week2/23	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24
Nebulanebula.tv	Nebula					1				1					1														Test run 0%
Urban Cycling Instituteurbancyclinginstitute.org	Urban Cycling Institute					1																							Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
Nebula entertainment	$173,911	0.0%	100%	100%	12.0ad units	Core Performer	+1
Ground News information technology & services	$21,269	0.0%	100%	100%	1.0ad units	Test run	+1
Proton Mail	$21,269	0.0%	100%	100%	1.0ad units	Test run	+1

Northwind Foods ConsumerRetail	$120,000	+4.0%	62%	38%	3.20/mo	2.1ad units	Test run	S S
Blue Canoe Finance ConsumerRetail	$129,000	+5.0%	63%	37%	3.20/mo	2.1ad units	Core Performer	S S
SignalPath Labs ConsumerRetail	$138,000	+6.0%	64%	36%	3.20/mo	2.1ad units	Core Performer	S S
Oak & Anchor ConsumerRetail	$147,000	+7.0%	65%	35%	3.20/mo	2.1ad units	Core Performer	S S
Brightline Health ConsumerRetail	$156,000	+8.0%	66%	34%	3.20/mo	2.1ad units	Test run	S S

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Ads and Episodes

The Women Leaders Who Made their Cities Better (w/Melissa & Chris Bruntlett)

0:00 / 1:03

Direct Response

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#1

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