The Tie Podcast Podcast Advertising - Audience, Sponsors & Contact

Overview

The Tie Podcast offers a comprehensive and engaging dive into the world of golf, appealing to both casual fans and avid enthusiasts. Beyond typical game analysis, the podcast features in-depth discussions on new golf course designs, detailed previews of amateur and professional tournaments like the U.S. Amateur and Ryder Cup, and insightful listener Q&A sessions. The hosts blend their passion for golf with explorations of travel, culinary experiences tied to golf destinations, and the broader culture surrounding the sport. This podcast is distinctive for its conversational style, community engagement, and its ability to connect listeners through a shared love for golf's technical, social, and experiential aspects, making it a must-listen for anyone invested in the lifestyle of golf.

Show Impressions

Estimates only, not verified by show

Est. Total Impressions

1,863

Av. Youtube Views

1,863

Instagram

4k

YouTubers Subscribers

161

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Direct Response

Brands with CTAs

GOOD

80%

Host Read %

% of host read ads

GREAT

100%

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The Bottom Line

This show has an estimated 1.9K audience size, runs 100% host read ads and promotes 80% of ads for direct response advertisers.

Creator Influence

Henry Shimp

The Tie Podcast, hosted by former collegiate competitors Henry Shimp and Walker Simas, provides an analytical deep dive into golf course architecture and the competitive landscape of the game. Shimp, a Stanford University alumnus and 2019 National Champion, pairs with Simas to deliver intelligent storytelling through their recurring series MudBallMonday and Daily Engaging Relevant Thoughts (DERT). Their content often features on-site explorations of prestigious locations such as Crystal Downs and The Tree Farm, utilizing high-quality cinematography to illustrate course routing and topography. A recent milestone for the pair includes the expansion of their Podcasters On the Road series, which recently documented their Aiken Adventure with Trey Wren at The Ringer. By focusing on design-led principles and the amateur experience, they serve as a specialized voice for individuals interested in the stewardship and history of the sport. Their work bridges the gap between technical design analysis and the cultural experience of modern walking-only golf.

Age: 29 years
Nationality: American
Education: Bachelor's Degree, Stanford University

Age: 29 years
Nationality: American
Education: Bachelor's Degree, Stanford University

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Recent Campaigns

	Advertisers	Week3/2	Week3/9	Week3/16	Week3/23	Week3/30	Week4/6	Week4/13	Week4/20	Week4/27	Week5/4	Week5/11	Week5/18	Week5/25	Week6/1	Week6/8	Week6/15	Week6/22	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31
Burley Boardsinstagram.com	Burley Boards									1																			Test run 0%

Demographics

Location

Fans by country:

United States 88%

Canada 4%

United Kingdom 3%

Germany 3%

Australia 2%

Age Distribution

18-24

12.0%

25-34

28.0%

35-44

26.0%

45-54

18.0%

55-64

11.0%

65-99

5.0%

Income Brackets

$10k-20k

4.0%

$20k-30k

7.0%

$30k-40k

9.0%

$40k-50k

11.0%

$50k-60k

13.0%

$60k-70k

12.0%

$70k-80k

11.0%

$80k-90k

10.0%

$90k-100k

9.0%

$100k-150k

8.0%

$150k-200k

4.0%

$200k-1000k

2.0%

Gender

Male · 58.0%

Male58.0%
Female37.0%
Other5.0%

Education

Bachelor's

42.0%

Graduate

28.0%

High School

18.0%

Post Graduate

12.0%

Occupation

Professional

32.0%

Student

18.0%

Management

14.0%

Other

13.0%

Sales

12.0%

Technical

11.0%

Family Status

Single · 42.0%

Single42.0%
Married35.0%
Parents23.0%

Ethnicity

White

68.0%

Hispanic

14.0%

Black

11.0%

Asian

7.0%

Engagement Style

Active listener

46.0%

Background listener

32.0%

Binge listener

22.0%

Language

English

94.0%

Spanish

4.0%

French

2.0%

Religion

Christianity · 52.0%

Christianity52.0%
Non-Religious48.0%

Brand Safety

Overall content risk rate

Low risk

35.0%

Risk breakdown

Share of content flagged by category

Explicit Language28.0%
Political Content5.0%
Violence2.0%

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Top Advertisers

Top Spenders	Est. Spent	Change	Host Read %	DR %	# of ads	Frequency	Top Shows
LivPur	$86	0.0%	100%	100%	3.0ad units	Test run
Burley Boards information technology & services	$26	0.0%	100%	100%	1.0ad units	Test run	+1
B. Draddy	$26	0.0%	100%	0%	1.0ad units	Test run	+1